Mattel 12 Inch Batman

Posted: Thursday, June 19, 2008 by Shaun in Labels: , ,

Via Wiki,

In 2003, Mattel won the rights to produce Batman and other DC Comics character figures from Hasbro.

Realizing that fans wanted better quality figures based on their favorite comic characters, like the Toy Biz figure line Marvel Legends, Mattel released a new line of action figures designed by Four Horsemen studios based on the comic styled Batman universe of characters. The new Batman figures were taller than previously released Batman figures, and featured more articulation. Collectors loved the line, but a higher price tag in stores caused poor sales, which caused the line to quickly fade before the release of new figures, including Bane and Scarecrow, made it to American toy shelves. These figures but were released overseas, though, and American collectors could buy the figures online.

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